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Royal College of Physicians (2016) The Royal College of Physicians one of the oldest medical institutions in the world published "Nicotine without smoke: Tobacco harm reduction" in 2016

The transformation from plain cedar boxes to elaborate and visually stunning designs reflects a broader shift in the industry

It found that people who smoked had a 9.4 per cent chance of dying compared to 5.6 per cent in former or non-smokers

VLN is the only reduced harm product of its kind, and we are confident based on the research that it can absolutely be successful on its own or in combination with other harm reduction products